“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

With Unrivaled’s opening weekend come and gone, the new winter 3×3 professional league co-founded by WNBA stars Napheesa Collier and Breanna Stewart averaged 313,000 viewers in its opening game ...

From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Ads that featured Brink, such as commercials for Skims and New Balance, were significantly more effective than the average WNBA ad, according to EDO. Advertisements that were contextually relevant ...