Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its shiny blue user interface for a new monochrome color palette that,

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo.