Consumer behavior is a key part of marketing, so companies have begun forming specialized teams to study it for their business. Customer behavior, also known as buyer behavior, describes an ...

Quality, functionality, convenience, and price drive purchase decisions across all trends. Consumer behaviour in 2025 will be ...

However, let’s take a wider look instead of just concentrating on intent. So, what is consumer behavior, and how has it changed in 2020? According to Psychology Today, consumer behavior is ...

Opinions expressed by Forbes Contributors are their own. Nikki Baird is a top global retail innovation and technology advisor. In 2022, consumers were beset by competing forces. High savings fed ...

A consumer's shopping behavior heavily depends on several factors including, but not limited to age, origin, gender, interests. What might be a certain group of people’s shopping preference ...

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...

Nestlé (NESAF) , which owns top brands such as KitKat, Gerber, Purina and Coffee-Mate, is suffering from a major shift in ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...