Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

I recently met with a general manager who was concerned about competing with a particularly large and savvy auto group, and was looking to shift some of his advertising to digital. He asked me, “Where ...

In an industry where digital visibility and online presence are crucial for business success, understanding the nuances of search engine optimization and search engine marketing becomes paramount. SEO ...

Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all ...

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

When it comes to SEO, there are an abundance of benefits to investing the time to develop a comprehensive long-term strategy. Below we highlight some of the many benefits that come when you choose to ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Over the past decade, digital marketers have witnessed a dramatic shift in how search budgets are allocated. In the past decade, companies were funding SEO teams alongside PPC teams. However, a shift ...

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend ...