If a process feels slow, confusing or uncertain, users don’t just get annoyed; they start to question whether their money and personal data are really safe.

Slogans such as “taking the friction away,” “one-tap access” and “simpler, faster, better” are ubiquitous across financial technology product marketing. Fintechs, whether in banking, lending, savings, ...

The evolving digital landscape poses many challenges to IT teams as they are responsible for maintaining and upgrading systems and assisting users with technological malfunctions. Auvik recently ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences customers remember. Friction can be a good thing. Last holiday season, I bought ...

Friction is an intrinsic physical phenomenon to curling. Without it, objects in motion would move endlessly, without slowing down. This would cause many safety-related problems: Cars or trains could ...