A viral TikTok trend is taking over the internet — and it involves a singular fresh fruit. The lemon juice hair hack on social media has people squeezing fresh lemon juice into their hair to obtain a ...

Add Yahoo as a preferred source to see more of our stories on Google. A new study found skin lightening to be prevalent among people of color in the U.S. (Illustration by Victoria Ellis for Yahoo; ...

You’ve probably spent hundreds of dollars on expensive dark spot treatments and brightening serums, but the most effective ingredient for fading hyperpigmentation might already be sitting in your ...

Skin bleaching is a method of lightening skin by using products that reduce melanin production, a pigment that makes skin dark. Skin bleaching typically involves using skin-lightening creams to ...

A lot of Americans want to lighten their skin. Skin lightening, also called whitening or bleaching, is a multibillion-dollar industry with products that can damage the skin and that, researchers say, ...

A viral TikTok trend is taking over the internet -- and it involves a singular fresh fruit. tiktok.com/@vlakhov A viral TikTok trend is taking over the internet ...