Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on ...

New Microsoft Gaming CEO Asha Sharma wants to bring Xbox hardware back to the forefront of the company's core gaming strategy.

CEO Asha Sharma is abandoning previous development strategies that critics say pushed away core gamers, promising to return ...

Xbox's new leadership double-act Asha Sharma have stressed the importance of new Xbox gaming hardware to their vision going forward.

You will hear more about that soon; we'll have some announcements coming up. You will see us collectively investing here." ...

A viral claim about the “end of Xbox” is spreading, but Microsoft’s strategy suggests the brand is evolving, not disappearing.

New Xbox boss Asha Sharma says hardware announcements are coming soon, signaling a clearer future for the next console era.

Asha Sharma breaks down what she meant by “return to Xbox,” stressing culture, console hardware, and protecting long-term ...

Speculation has been rampant since Microsoft announced changes to its Xbox leadership, and in a post on LinkedIn, Sarah Bond added a bit more context to her decision to join Phil Spencer in departing ...

New Xbox CEO Asha Sharma says she has a lot of learning to do about the brand's current status quo and future strategies, ...

Xbox rolls out 1440p cloud streaming on older consoles, useful ROG Ally improvements, new PC app sounds, and more.

Xbox Game Pass may be reworked with day-one releases removed; Halo 1 Remastered and Fable are still expected in 2026 across ...