"Swedish Match, which makes ZYN, has robust marketing practices in place to help ensure access only to those 21-plus. That includes not using social media influencers. Swedish Match data shows the ...

Zyn, the nicotine pouch launched by Swedish Match, was introduced to the U.S. market in 2014 and, thanks to champions such as Joe Rogan and Tucker Carlson, became a fixture of the so-called ...