Here are three things to know about the pouches, and the controversy. 1. ZYN is marketed as a tobacco-free alternative to smoking ZYN is manufactured by Swedish Match, a Stockholm-based company.

"Swedish Match, which makes ZYN, has robust marketing practices in place to help ensure access only to those 21-plus. That includes not using social media influencers.

Zyn, a Swedish brand, was acquired by Philip Morris in 2022, and in the first three months of this year, more than 131 million cans were sold, an 80% percent increase from the same time last year.

Big sales and shortages Users like Hadden have helped the tobacco company Philip Morris International, which owns Zyn, after acquiring its producer, Swedish Match, in 2022.

Sen. John Fetterman, D-Pa., dismissed Senate Majority Leader Chuck Schumer's call for a federal crackdown on Zyn nicotine pouches, saying there are "bigger issues" to address Thursday.

The maker of Zyn nicotine pouches suspended nationwide sales on its U.S. website as local officials in Washington, D.C., investigate the company’s compliance with the district’s ban on the ...

The manufacturers of Zyn nicotine pouches will be paying $1.2 million for violating D.C.’s 2022 ban on flavored tobacco and nicotine products, Attorney General Brian L. Schwalb announced on F… ...

By the end of 2025, Kennedy estimates, Swedish Match can manufacture 900 million Zyn containers. That could bring Zyn sales to $2.9 billion, Forbes estimates.

By Amy Hansen, The Fresh Toast It is wicked popular right now, but very addictive…marijuana can help you take a step back. Zyn, a Swedish brand of nicotine pouches, has rapidly become a cultural ...

Cans of tobacco group Swedish Match's ZYN-branded tobacco-free nicotine pouches are seen on display at the company's concept store in Stockholm, Sweden October 24, 2018.

The company said the manufacturer of Zyn, Swedish Match, does not use social media influencers in the U.S. or anyone under the age of 35 in its marketing strategy.

Zyn has been making the rounds on social media, and it shows — business was booming in 2023. Shipments of the nicotine pouches were up 62% year-over-year in the US.