All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

At CES, Samsung is also announcing a partnership with Microsoft to make the Copilot AI assistant available on Samsung TVs and monitors. This year, Samsung will additionally offer a growing amount of artwork such as renderings of museum paintings for its displays.

Harman International, a wholly owned automotive and audio subsidiary of Samsung Electronics Co., on Wednesday unveiled its new "automotive intelligence" technologies at CES 2025, aiming to deliver personalized in-cabin experiences through advanced intelligence and contextual awareness.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,