Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.

A typographical error on the boxes has wrapped the toy company in a major controversy, stating that it will take "immediate actions to remedy it". Social media was buzzing this weekend after several users noticed the glaring mistake made by the American toy company Mattel on the packaging of its new doll inspired by the main character of the movie Wicked.