Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the ...

Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound ...

They’ll need their sundae best. The founders of ice cream brand Ben & Jerry’s are exploring buying back their company from Unilever Plc — as the namesakes claim the corporation interferes with their ...

Ben Cohen and Jerry Greenfield, founders of popular ice cream brand Ben and Jerry's, are reportedly looking to reclaim their ...

Magnum has introduced a brand-new vegan ice cream recipe for its vegan range, including Magnum Vegan Almond. The soy recipe ...

The chief executive of Unilever, which owns ice cream brands such as Ben & Jerry’s and Magnum, has stepped down after less than two years at the helm, as the UK company works to boost its lackluster ...

Motorists tuning into Heart via DAB radio have their listening interrupted by the brand's 'crack' when they pass digital ...

The ice cream business – which includes the Magnum and Wall’s brands – generated turnover of €8.3bn in 2024. Dirk Beljaarts, the Dutch minister of economic affairs, said the decision confi ...

The US is the biggest market for Unilever’s ice cream brands, which also include Breyers and Magnum. Cohen and Greenfield, who started their Burlington, Vermont-based company in 1978 ...

Unilever announced the details of the listing structure alongside annual results and a €1.5bn euros (£1.3bn) share buyback. Shares sank by 5pc in early trading in London, making it the second-biggest ...