Who were the players selected in the first round of the 2025 NFL draft that had the highest NIL valuations coming out of ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

College football superstar Shedeur Sanders fell deep into the 2025 NFL Draft, and it certainly cost him quite a bit of money.

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

Name, image and likeness (NIL) has been an evolving program since its inception in 2021. The program allows for college ...

The University of Arkansas NIL collective has retained Rogers-based attorney Tom Mars to collect damages from freshman ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and name, image ...

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

Rick Pitino continues to downplay his NIL budget at St. John's even though he has a literal billionaire who is willing to ...