Red Bull set the pace for energy drinks in the United States nearly three decades ago. But as competitors emerged, so did the pressure to branch out. The Austrian caffeine merchant has stepped up to ...

Lest you be concerned this wasn't going to taste like America's favorite energy shot, it pours the light magenta of every ...

Fans say it's already their "new number one." Red Bull is releasing an all-new limited-edition flavor for summer. Fans are comparing the new flavor to a discontinued fan-favorite Red Bull—and the new ...

And more than just an energy boost, Unwell’s launch taps into one of today’s fastest-growing beverage trends: functional, ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Loyal Red Bull drinkers rely on the popular energy beverage for their daily dose of get-up-and-go—so the introduction of a new variety is generally treated as a pretty big deal. That's why Red Bull ...

Popular energy drink Red Bull comes in a variety of flavors, with fans often referring to the different offerings simply by the color of their can. But a recent change is causing distress among some ...

Red Bull North America has launched a limited edition Red Bull Summer Edition Kiwi Twist flavor. According to officials with the Santa Monica, Calif.-based company, the Red Bull Editions stand for ...

This new energy drink is not what you might expect. I’m not a health nut by any stretch of the imagination, but I have worked with a nutritionist to learn how to better fuel my body. I now pay ...