In this new reality, resilience isn’t just about technology, it’s about alignment, clarity and trust. And that’s where communication professionals have a key role to play. Cyber Resilience Is a Team ...

No, and this is a topic that is close to my heart, and I believe the shortage presents a huge opportunity to content creators in in this region. There are more than 420 million people around the world ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

You have recently joined RISE, can you tell us more about your role there and the scope of your activities? I joined RISE back in September 2023 to lead the commercialisation of Riyadh Art. However, ...

Consumers now have a myriad of channels to engage with their favorite content. Linear television remains dominant, captivating over 96% of the total population in KSA, with the average viewing time ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

This isn’t just about terminology. The way ESG is communicated in the Gulf carries real consequences—for investment, for global perception, and for long-term trust. As companies in the region become ...

The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence is ...

Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape is shifting. In 2024 ...

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell us more about that? You’re absolutely right—there’s a ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...