Hindustan Unilever Ltd (HUL) expanded its influencer marketing network from to over 12,000 in FY2024-25 from 700 creators ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Apart from brand deals, casual gamers and esports professionals earn anywhere in a month between Rs 75,000 to Rs 1.5 lakh via ...

Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...