The approach gives Flipkart a way to connect the Big Billion Days proposition with a distinctly local cultural reference.

MUMBAI: Blink Digital’s Meta access has hit a legal wall, with the digital advertising company taking its account dispute to ...

MUMBAI: Mumbai Indians has unveiled a new campaign titled Fans Nahi Fam, shifting the spotlight from traditional fandom to something more personal, a sense of belonging that the franchise says has ...

The company has appointed Euro Beinat as chief AI officer and Paul van der Boor as chief technology officer, while entrepreneur and investor Nalden, also known as Ronald Hans, joins as chief product ...

MUMBAI: Apple executive chair Tim Cook has described Australia’s approach to regulating social media as “world-leading”, ...

BURBANK: Karandeep Anand has joined The Walt Disney Company as senior executive vice president and chief technology officer, ...

MUMBAI: Jio has partnered with Canva to offer eligible users free access to Canva’s premium design and AI-powered visual ...

MUMBAI: Groundhog Day gets a shopping twist as Flipkart sends one man through the same 24-hour cycle, only to give his life a different ending each time. Flipkart’s upcoming Big Billion Days Sale is ...

Regulator withdraws its 2013 reporting order after government lifts the ad-duration ceiling, handing channels the freedom to ...

NEW DELHI: Network18 is betting big on branded content and intellectual property, and it has just handed the keys to the man ...

MUMBAI: When India and Pakistan lock horns on the pitch, Budweiser 0.0 decided the real game was off it and turned the whole of Colombo into one giant, non-alcoholic roar. On Sunday evening, as the ...

MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that ...