The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica’s Entertainment Zone offers a unique experience, allowing patrons to carry drinks while strolling the three-block stretch on weekends.

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

LONG BEACH, Calif. - Long Beach is now the second city in California - following Santa Monica - to approve a motion transforming part of its downtown into an " Entertainment Zone," allowing adults 21 ...

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...