Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-old makeover of its search engine that is changing the way people get information and curtailing the

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.