In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Learn the differences between a program manager vs project managers, and find out which role is right for your business needs.

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.