Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Today’s young adults had no shortage of dolls to play with in childhood, from Barbie and her fabulous friends ... t until ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

Los Angeles Lakers star LeBron James has captured the attention of fans online for how he reacted to his Barbie doll. In a ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie's dress was inspired by the 1959 doll's swimsuit Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

This month, the Akron native will be among the few to be immortalized into a Barbie – or should we say Ken – doll. James has been chosen to a be a part of the Barbie Signature Kenbassadors ...