How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

For what it's worth, Celsius does have a meaningful opportunity to expand overseas. International revenue only accounts for a tiny fraction of the overall business. By leaning more on PepsiCo's broad ...

High Noon has issued a recall after several packs of Celsius Astro Vibe energy drink were mistakenly filled with vodka seltzer. The drinks were sold between July 21, 2025, - July 23, 2025. Consumers ...

PepsiCo is leaning further into energy drinks, increasing its stake in Celsius Holdings to 11% in a $585 million deal. PepsiCo will distribute Celsius’ “female-focused” Alani Nu brand in the U.S. and ...

Some cans of the popular energy drink, Celsius, could have been accidentally spiked by High Noon vodka seltzer, according to the FDA The FDA issued a recall on July 29, stating that “a shared ...

Energy drinks are all the rage today, but some form of the caffeinated beverage has been around for decades. Here are several ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.

Celsius acquires the Rockstar Energy brand in the United States and Canada from PepsiCo, creating a total energy portfolio. "This agreement marks the next step in PepsiCo reshaping its brand portfolio ...