I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

Businesses are collecting more data than ever before and deploying resources to analyze that data to make it actionable. Unfortunately, all too often businesses are not marshaling their resources to ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

The Rutgers Business School Executive Education team recently spoke with the President of BarnRaisers Rob Petersen. Prior to launching his own online marketing solutions company, Petersen was ...