No, and this is a topic that is close to my heart, and I believe the shortage presents a huge opportunity to content creators in in this region. There are more than 420 million people around the world ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

At age only 38, Saudi businessman Mohamed Al-Khereiji is one of those powerful few who yield a massive influence over the region via an intricate network of companies and investments bound to shape ...

Unilever has announced the appointment of Manan Gupta as General Manager of Beauty & Wellbeing (B&W) for the countries of the Middle East Pakistan, Turkey and Bangladesh effective immediately. Based ...

And this is just the beginning. Yango Play will expand its anime lineup throughout the year, unveiling more iconic series from Crunchyroll. Blockbuster hits like Mushoku Tensei: Jobless Reincarnation ...

The key audio measurement metrics First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital and ...

Ian Fairservice, Vice Chairman, Dubai Lynx, commented: “The winners this year are a true reflection of the bold, innovative, and culturally resonant work emerging from the MENA region.From the rise of ...

In a world where people are digital-first, how can Dubai Safari Park claim a place and entice people to visit? Dubai Safari Park offers a unique, real-world experience unlike anything else in the city ...

London Business School (LBS), a global leader in business education, today announced the opening of an office in Riyadh in the coming months and the appointment of Professor Florin Vasvari as ...

Meet Labubu, the global phenomenon fuelling fan frenzies with every drop. With celebrity fans like BLACKPINK’s Lisa and Rihanna in tow, Labubu has evolved into a full-blown fashion statement. So, it ...

AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods? AI is not here to replace traditional marketing—it’s here to enhance it ...