No, and this is a topic that is close to my heart, and I believe the shortage presents a huge opportunity to content creators in in this region. There are more than 420 million people around the world ...

This isn’t just about terminology. The way ESG is communicated in the Gulf carries real consequences—for investment, for global perception, and for long-term trust. As companies in the region become ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell us more about that? You’re absolutely right—there’s a ...

Unilever has announced the appointment of Manan Gupta as General Manager of Beauty & Wellbeing (B&W) for the countries of the Middle East Pakistan, Turkey and Bangladesh effective immediately. Based ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

At age only 38, Saudi businessman Mohamed Al-Khereiji is one of those powerful few who yield a massive influence over the region via an intricate network of companies and investments bound to shape ...

In a world where people are digital-first, how can Dubai Safari Park claim a place and entice people to visit? Dubai Safari Park offers a unique, real-world experience unlike anything else in the city ...

And this is just the beginning. Yango Play will expand its anime lineup throughout the year, unveiling more iconic series from Crunchyroll. Blockbuster hits like Mushoku Tensei: Jobless Reincarnation ...

The key audio measurement metrics First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital and ...

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer ...