When done right, paying yourself isn’t just income—it’s part of a bigger plan to build wealth, stability, and the freedom ...

Had an 83-year-old patient complain about blurred vision in her right eye. After pulling out five contact lenses, her ...

Wise equipment spending means matching purchases to actual clinical demand and practice needs, then protecting profitability ...

Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the ...

From a heart-frame logo to a carefully layered in-store experience, this New York optical shows how consistent branding ...

Done right, frugality boosts resilience, creativity, and long-term growth. Done wrong, it starves your practice. Here’s how ...

The event highlighted ECPs’ role in guiding families, personalizing care, and achieving long-term myopia outcomes.

The following stories are from VMSD, INSTORE’s sister publication for retail store design and visual merchandising ...

The first full-time retina specialist in Tangipahoa Parish, Dr. Hendricks is now accepting new patients ages 18 and up.

In this role, Alexander will lead industry partnerships to expand access to high-quality, affordable vision care.

Bright Horizons inspires ECPs to rediscover their purpose, explore new ways to lead, and enjoy San Diego’s coastal views and ...

FACE À FACE revisits its iconic pixel concept with Fizz, elevating the idea through bold sculpted steps and a vibrant digital ...