From women's sports to public spaces, brands are exploring new sponsorship opportunities. But measuring their impact remains a challenge.
The company's advertising revenue reached $82 billion in the third quarter, up from $74.2 billion a year earlier.
Promotional spending by the Crown corporation climbed to $42 million, driven by increased funding for TIFF and National Canadian Film Day.
The results are in for the top-rated Canadian shows on linear TV for the year of 2023. Season nine of CTV’s The Amazing Race Canada led the pack as the highest-rated Canadian series of the year, with ...
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