AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Under Bell’s leadership, Cathay Pacific has not only strengthened its premium travel experience and cargo branding, but also deepened customer engagement, social impact and brand reputation. The past ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

In the premiumisation of smartphones in the last decade, Samsung is one of just two brands that dominates the global market share. The worldwide smartphone market grew by 7% in 2024 to reach 1.22 ...

Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.

PHD has won the media account for Bunnings, a major Australian retailer, following a competitive pitch that commenced in mid-March and concluded at the end of May. Campaign understands that GroupM, ...

As chief marketer at one of Vietnam’s leading banks for nearly five years, Thai Minh Diem Tu has collected a string of feats to her name. Under its ‘Be Greater’ brand positioning, Techcombank’s brand ...