A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less ...

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of ...

From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public ...