Two paid-for Facebook posts promoting ‘bottomless beer’ have been banned by the ASA for “encouraging” excessive alcohol ...

Forward-thinking brands are treating creators as long-term business partners, integrating equity, royalties and revenue-share ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Automated job screening is forcing 70% of ethnic minority talent to alter or hide elements of their CV, according to new ...

By embracing a growth mindset, Khalid Aziz managed to turn Canon’s B2B marketing team from an oversight to the command centre of the business.

Marketing heavy weights Byron Sharp and Mark Ritson took to the stage yesterday evening (5 October) at the Festival of Marketing to go head-to-head on some of marketing’s biggest issues. To kick off ...

The research comes as 93% of UK brands and agencies expect to increase their influencer marketing spending over the next 12 ...

Adverts by Adidas promoting its inclusive range of sports bras have been banned by the Advertising Standards Authority (ASA) on the basis of “explicit nudity”. The ruling relates to two poster ads and ...

Almost two-fifths of B2B marketers say gaining investment would be easier if CEOs and CFOs understood brand building and were ...

Confused.com has appointed Geoff Bull as CMO to steer the brand through a “new era” and deliver “improved customer experiences”. Bull joins the comparison business after almost four years as CMO at ...

The supermarket single-serve chilled drinks aisle is no longer dominated exclusively by bottles of water, cans of fizzy drink and the odd smoothie. In recent years, the market has expanded ...

Most corporates and non-profits expect cross-sector tie-ups will become more important over the next three years.