Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build ...

Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing ...

Google’s report highlights its progress in spotting scams. Its AI systems block hundreds of millions of harmful search ...