On average, GenAI ads score slightly lower on branded cut-through and enjoyment, and this is particularly the case when the ...

Launched in 2017, previous winners of the WFA Global Marketer of the Year award include Asmita Dubey, chief digital and ...

In truth, there are so many things I love about my job, so it’s hard to just say one. After all, no two days are the same.

Despite the rapid rise of e-commerce and delivery-driven convenience, brick-and-mortar retail continues to anchor the holiday ...

In truth, I didn’t spend nearly enough time defining our position in the market. And trying to differentiate an ad agency, in ...

As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Experiential. If you missed the show, ...

As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for PR. If you missed the show live, watch ...

AI is transforming the creative and marketing landscape across the world. The Middle East is one of the regions that stand ...

Uber Eats doubles down on its food-focused football conspiracy with a fresh wave of spots starring Bradley Cooper. The campaign, built on the idea that the sport secretly exists to make fans hungry, ...

"Discover Hershey’s Milk Chocolate with Caramel bar: a new s’mores hit blending nostalgia, cultural ties, and irresistible ...

"Discover ASICS' unique Mind's Best Friend campaign featuring dog ambassador Felix, proving dogs are top motivators for ...

"Gillette's 2024 relaunch of 'The Best a Man Can Get' taps Gen Z with music, football, and authentic partnerships to revive ...