Whatever US politicians were hoping for, what they got was a huge increase in users signing up to Duolingo to learn Chinese and American users flooding Chinese apps.
Millions are joining RedNote ahead of the TikTok ban. But the app’s default language is Mandarin. “Oh so NOW you’re learning Mandarin,” Duolingo tweeted on Monday.
Duolingo’s shares experienced a significant increase of nearly 7% on Thursday, driven by a surge in users signing up to learn Mandarin. This growth aligns with the increasing usage of the Chinese social media app RedNote (Xiaohongshu),
"First of all, the Chinese are so nice, they're so sweet and so welcoming. They've over here teaching us Mandarin."
Duolingo has seen a surge in U.S. Mandarin learners as TikTok users explore Chinese social app RedNote amid a looming ban.
American internet users are looking for alternative social media platforms. And, surprisingly, Duolingo is involved in this shift. O post Duolingo reports increase in Mandarin learners amid TikTok ban in the US apareceu primeiro em TechBreak.
As "TikTok refugees" flood to Chinese site RedNote, language learning app Duolingo has reported an over 200% spike in people learning Mandarin.
Despite the massive popularity of RedNote in the United States and the different corners of the globe, a majority of its users are still mainly speaking Chinese, and this language barrier has Duolingo racking up its numbers.
The company confirmed to CNBC that there's been a 216% increase in Mandarin learners using the app compared to a year earlier. For context, Spanish, one of the most popular languages on the app, has seen a 40% increase over the same period, Duolingo said.
Can RedNote sustain its rapid rise to success with US users? Even with a TikTok ban and Duolingo boost, it faces plenty of headwinds.
An American influx to the social media app has shown people in both countries what every day life is like. As one person in China put it, “We were united together as more similar than different"