(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country as RedNote, a media outlet under Yicai Media Group discovered by delving into the app’s list of the top 100 merchants and 100 most noteworthy brand ambassadors and influencers over the past year.

Ahead of the possible TikTok ban, "TikTok refugees" are flocking to the Chinese social media app Xiaohongshu, or Red Note, with strange and fascinating consequences.

Xiaohongshu, which translates to “little red book” in Chinese, is a lifestyle e-commerce and social media platform. Think Instagram meets Tiktok: an app whose feed offers an infinite scroll of Instagram-like posts, powered by TikTok-style customized ...

Chinese-owned TikTok is set to be banned in the United States on Jan. 19, 2025, and another Chinese-owned app is welcoming American "TikTok refugees."

Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide if they want to reach more Chinese consumers beyond tourists,

An American influx to the social media app has shown people in both countries what every day life is like.

Xiaohongshu is a Chinese social media platform similar to Instagram, with users able to post photos, videos, captions and life updates. There are also new features allowing for livestreaming and e-commerce opportunities. The platform is widely used by ...

“The ones benefiting from traffic from the TikTok ban are still Chinese apps,” GSR Ventures managing director Allen Zhu wrote on WeChat, posting a screenshot of the US App Store download chart. A stream of new English-language content and users showed up on Xiaohongshu this week, and the #tiktokrefugee hashtag garnered more than 25 million views.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.

Xiaohongshu is sometimes referred to as China’s version of Instagram. Yet the platform has embraced an array of different functions, including reviews, guides, e-commerce and, well, memes.

Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions. The app is called “RedNote” by American users.

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...