It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels.

Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

Shop the Kendrick Lamar super bowl collection here. In partnership with the NFL and designed by Willy Chavarria, the collection is emblazoned with “tv off” lyrics, “foot up

How did the NFL choose Kendrick Lamar for the 2025 Super Bowl halftime show? And how much will he get paid? (Hint: It's not a lot.) What we know.

A 2018 hit that originally took aim at Drizzy was previously honored with multiple Grammys. If Kendrick Lamar ’s “Not Like Us” wins record and/or song of the year at the 2025 Grammy Awards on Feb. 2, it wouldn’t be the first hit conceived as a Drake diss track to do so.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Beyoncé leads the 2025 Grammys nominee pack, but Billie Eilish, Kendrick Lamar and Charli xcx are vying for their moment in the spotlight.

Kendrick Lamar has teamed up with designer Willy Chavarria for a limited-edition collection celebrating his Super Bowl LIX performance, with earnings

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Who will win big at the Grammy Awards this weekend? Breaking down Best New Artist, Album of the Year and more.

In the 7th grade after listening to Kanye West’s album, “The College Dropout,” Gainesville native Sean Momberger began experimenting with music on a $100 drum machine. He’d have no idea that 20 years later,