Ahead of the possible TikTok ban, "TikTok refugees" are flocking to the Chinese social media app Xiaohongshu, or Red Note, with strange and fascinating consequences.

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country as RedNote, a media outlet under Yicai Media Group discovered by delving into the app’s list of the top 100 merchants and 100 most noteworthy brand ambassadors and influencers over the past year.

TikTok refugees flocked to Chinese platform Xiaohongshu on Monday, where users greeted them with offers of Mandarin lessons and jokes about spying.

Chinese-owned TikTok is set to be banned in the United States on Jan. 19, 2025, and another Chinese-owned app is welcoming American "TikTok refugees."

Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide if they want to reach more Chinese consumers beyond tourists,

“The ones benefiting from traffic from the TikTok ban are still Chinese apps,” GSR Ventures managing director Allen Zhu wrote on WeChat, posting a screenshot of the US App Store download chart. A stream of new English-language content and users showed up on Xiaohongshu this week, and the #tiktokrefugee hashtag garnered more than 25 million views.

RedNote, also known as Xiaohongshu, is often compared to TikTok due to its focus on short-form content videos.

With the U.S. ban on TikTok looming, many Americans are opting for another Chinese app known as RedNote. It could be short-lived.

With the US TikTok ban swiftly approaching, Americans have started migrating to alternative platforms. Here’s the app topping the charts.

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions. The app is called “RedNote” by American users.

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...