WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state of the ad ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

OpenAI is developing an AI-powered web browser. It aims to rival Google Chrome. The browser will integrate ChatGPT-like ...

OpenAI is preparing to release an artificial intelligence (AI)-powered web browser aimed at challenging Google Chrome's ...

Right now, audio is quietly becoming one of the most exciting parts of programmatic. With the rise of podcasts, smart ...

Last fall, Delta executives first revealed the company had begun using AI on a small sliver of its bookings; at the time, AI ...

While debate intensifies about the extent to which AI will impact creative production, Ipsos’s Pedr Howard is utterly certain ...

Can AI retain its edge on the market? Aziz Hamzaogullari answers questions on why the Magnificent 7 are still leading the ...

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

Hero Realty, one of India’s fastest-growing real estate developers, partnered with VDO.AI, a leading advertising technology ...