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In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...
Greek philosopher Aristotle, known for his phenomenal intellectual range, continues to be a relevant and powerful source of ...
Many of artificial intelligence’s more traditional uses have been well-documented: recommendation systems, personalization, ...
AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while ...
AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.
AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...
Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.
Jadd Elliot Dib, founder and CEO of data analytics platform Pangaea X, in an exclusive for Communicate details the link between data, AI and the creative community.
We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...
Permate connects advertisers with influencers through an open marketplace format. Advanced fraud detection, commission rate ...
Automating repetitive tasks frees up time for employees to do more with their lives outside the office, improving work life ...