In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Greek philosopher Aristotle, known for his phenomenal intellectual range, continues to be a relevant and powerful source of ...

Many of artificial intelligence’s more traditional uses have been well-documented: recommendation systems, personalization, ...

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the forefront of integrating this cutting-edge technology ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.