Travis Scott wore an adidas Y-3 jacket at the Las Vegas Grand Prix, reigniting rumors about a possible breakup with Nike.

Today, cult is building micro-communities beyond the gym — through running clubs, reading circles, music jam sessions and ...

I don't want to see that. I want to see Stephen Curry take his brand, the Curry brand, and continue to build it now. Because you don't put yourself in position with that brand. You get what I'm saying ...

Some shoe brands advertise their shoes as being machine-washable, but Carolyn Forté, the executive director of the Good ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

The Adidas early Black Friday deals include sneakers for up to 54 percent off. Shop popular styles like Jennifer Aniston-worn ...

DIOS stands for "Did It Ourselves" and is owned by Houston rapper LE$ and visual art director Jorge Casanova. They first ...

Adidas calls the Adizero Prime X Evo the "fastest long distance shoe" in history. But speed isn't the only boundary it's ...

Hall of Fame forward Carmelo Anthony's message to Warriors All-Star Stephen Curry amid his sneaker free agency.

The capital for the Curry brand would be readily available, with the potential to exceed what Michael Jordan achieved with ...

Steph Curry is used to making waves for what he does on the basketball court, whether it’s by taking and making all manner of ...