IAB Data: Creator Media Declared A Must-Buy As Paid Spend Hits $37B

New IAB research projects $37B in creator media spend across TikTok, Instagram, and YouTube in 2025, with nearly half of ...

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...
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Field of Dreams unveils 2026 expansion plans, events expected to exceed $40M in local revenue

The Field of Dreams is dreaming big in 2026, including an MLB game, three-day concert series featuring Shinedown, Carrie ...
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Game Changer CEO Andra-Nina Davis Talks AI-Driven Interactive Sports Streaming Experiences at Streaming Media 2025

Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer ...

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...