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Shoe brands and hip-hop partnerships wouldn't be this successful if it wasn’t for the first ones to ever do it. Researchers ...

Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

Val Zapata started reselling sneakers with her dad during the Covid pandemic, and eventually scaled the side project to a ...

Several athletes representing different brands have made the trip to China in recent weeks to promote their new hoop shoes.

“I think Coach really knows the Gen-Z audience and what we kind of like and what we dislike,” says Keel. She loves “the ...

Setting off on our hike, we were met with clear blue skies and beaming 30-degree heat — that's 86 degrees if you prefer ...

The new drop also includes Walker’s debut women’s offering. The golf addiction is real. Anyone who’s picked up a club or been ...

Influencers are doing photo shoots with their airport security trays in a new online trend that has people angry about ...

But, it’s not just celebrities and politicians — regular people show their support on the day-to-day too, more explicitly ...

CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

A new trend popularized on social media has captured Generation Z, though, and it's taking that concept to extremes. Called " ...