How Applebee’s menu innovation pipeline is boosting traffic and spend

The chain has eight quarters of menu innovation ready in advance, allowing the brand to offer a new item every three months.

Applebee’s to Thank Service Members with Free Entrées on Veterans Day

This Veterans Day, Wednesday, November 11, Applebee’s will continue its longstanding tradition of honoring those who serve and have served our country. All Active Duty Military, Veterans, Reserves,

Applebee's and IHOP are putting both menus in 80 US restaurants

Applebee's and IHOP are expanding their combined restaurants to 80 US locations.
El-Balad

John Peyton Says Applebee's Menu Pipeline Lifts 0.9% Sales

Applebee's menu pipeline reached eight quarters, helping same-store sales rise 0.9% in the third quarter as John Peyton eyes more launches.
Sportskeeda

Applebee’s Sizzlin’ Skillets Menu: Items, price, and other details explored

The new Sizzlin’ Skillets Menu at Applebee’s is back, right in time for winter. The menu is a holiday favorite that returns to the restaurant chain every year, but this time around the menu will include three new items, all ready to crank up the heat.

Applebee's menu adds items as customer foot traffic slumps

The restaurant chain's owner, Dine Brands (DIN), is knee-deep in a revamp that includes remodels and a dual-brand strategy that co-locates Applebee's with IHOP. Now, it's also adding new menu items to help kickstart foot traffic this fall, including Sizzlin' Skillets and Halloween-inspired choices.
Business Wire

Big Easy Menu Returns to Applebee’s with NEW Big Easy Burger & Bayou Shrimp Bowl

Applebee’s introduces two NEW Bourbon Street and Cajun-inspired dishes; fan-favorite Bourbon Street Chicken & Andouille Sausage Penne starting at $11.99, available for a limited time PASADENA, Calif.--(BUSINESS WIRE)--It’s back! Applebee’s is once ...