Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service. The QR code-enabled materials are being ...
Applebee's Neighborhood Grill and Bar is encouraging customers feeling the need to work through lunch to take a break—preferably with one of its Lunch Combos menu options—with a new line of inflatable ...
The day's second presentation looked at how Applebee’s turned to mobile marketing and QR codes to boost its lunch business. Keynoter Ana Maldonado-Coomer, head of mobile for Applebee’s owner Thomas & ...
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