Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.