The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

The BCG matrix was developed over 40 years ago by the Boston Consulting Group, and remains very much alive as a strategic planning tool. Advertisement. Article continues below this ad.

As found in BCG’s inaugural AI Maturity Matrix, the UAE has earned the designation of AI Contender alongside 31 economies worldwide, including Saudi Arabia. The maturity matrix identified four ...