The brand also revealed its annual Curb Appeal Collection. We spend countless hours picking out the perfect paint color for every room in our home, testing endless samples and looking at paint chips ...

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Fall is slowly knocking at the door, and interior design maverick Mia Johnson has the key. As homeowners trade the bright hues of summer for autumn’s rich palettes, we sat down with the Behr Paint ...

A jewel-toned beauty, Behr’s pick for the Color the Year 2026 more than lives up to its namesake. On July 30, Behr announced “Hidden Gem” (N430-61) as their selection—a dynamic blend of blue and green ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

We interviewed Tanuja Singeetham, Vice President of Digital Marketing for Behr Corporation, and discussed how she leverages consumer insights and advanced technology, including artificial intelligence ...