Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Start with an eyeshadow primer or a lightweight concealer. This evens out any discoloration on your lids and prevents ...

Jones Road Beauty is respected makeup artist Bobbi Brown’s product line. We got the founder to talk through the bestsellers ...

The sultry, dramatic look of the classic smoky eye is a trend that never goes out of style—and can be a great way to ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

Board-certified dermatologist and Mohs surgeon Margarita Lolis counts CeraVe’s peptide, caffeine, and ceramide eye cream ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Want to glam up your beauty game? These Bollywood-inspired makeup looks are perfect for turning heads and adding that starry ...