Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

I’ve been swiping on my favorite brown mascara on days when I’m just running errands or have no makeup on but don’t want my eyes to look too bare. Ahead, we’ve rounded up the best brown ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

making brown eyes appear lighter and more vibrant. Neutral tones (nude and soft browns): They add depth without overloading ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...