Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

A marketing plan is an essential planning element for a new small business. The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Hashtag campaigns can drive awareness to a specific cause or content topic. When they’re unique to your business, however, it adds an element of brand recognition as well. One of the most popular ...

Online marketing has become a crucial strategy for creating a successful, competitive business. However, the vast array of digital marketing options and channels can feel overwhelming. What works for ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...